When shopping for a new family vehicle, safety is likely at the top of your priority list. If so, the 2024 Kia Telluride and Sportage should be at the top of your consideration set after their standout performances in the latest Insurance Institute for Highway Safety (IIHS) safety ratings.
For 2024, IIHS raised the bar by implementing stricter criteria focused on protecting rear seat occupants and avoiding pedestrian crashes. This included a new side protection test, revised pedestrian front crash prevention evaluation in day and nighttime conditions, and an updated moderate front overlap test with a second dummy behind the driver.
Despite these tougher standards, the Telluride conquered the challenge, securing the coveted IIHS TOP SAFETY PICK+ (TSP+) rating for the second year running. This three-row SUV continues to exemplify Kia's safety-first philosophy through its suite of advanced driver assistance tech and robust build.
Not to be outdone, the adventure-ready 2024 Sportage lineup, including hybrid and plug-in hybrid variants, achieved the IIHS TOP SAFETY PICK (TSP) designation. This sleek, capable SUV brings peace of mind no matter where your journeys take you.
"We fully support the IIHS's initiatives to enhance road safety and we are aligned in our commitment to meet the agency's more rigorous standards," stated Steve Center, COO and EVP of Kia America. "Safety remains one of our top priorities."
In today's world, safety ratings play a pivotal role in purchasing decisions. The uncompromising protection offered by the Telluride and Sportage provide consumers with the confidence and security every family deserves when hitting the road.
With these IIHS accolades, Kia has raised the bar for what buyers should expect from their next SUV in terms of safety innovation and passenger protection. Why settle for anything less? Come explore the 2024 Telluride and Sportage lineups today!
